In a surprising move by sporting shoe and apparel conglomerate, Nike has chosen one of the most polarizing figures in NFL history to be the face Nike’s 30th anniversary commemoration of its iconic “Just Do It” slogan.
Kaepernick tweeted out a photo from the campaign on Monday. Over a black-and-white picture of his face, a caption reads, “Believe in something. Even if it means sacrificing everything.”
— Colin Kaepernick (@Kaepernick7) September 3, 2018
Kaepernick has not played in the NFL since the 2016 season. That year, he began kneeling during the national anthem to raise awareness about police brutality against African-Americans and other racial injustices. Dozens of other players also began joining Kaepernick, and he has grown into a symbol of dividing lines over race in America.
Kaepernick filed a grievance against the NFL, claiming teams are colluding to deny him a job.
Last week, an arbitrator ruled there was enough evidence to send the collusion case to trial.
This past May, team owners decided NFL players must stand during the national anthem this season. Players who don’t could be fined, though the new policy does give players the option of remaining in the locker room during the anthem.